Who controls the Memes controls the Universe
TODAY, WE’RE A FULL STACK CREATIVE STUDIOTODAY, WE’RE A FULL STACK CREATIVE STUDIO
WORKING WITH THE BIGGESTWORKING WITH THE BIGGEST
BRANDS IN THE UNIVERSEBRANDS IN THE UNIVERSE
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What we Do
We’re an idea-first, medium agnosticcreative studio that makes creative,culturally impactful marketing.We’re an idea-first, medium agnostic creative studiothat makes creative, culturally impactful marketing.We’re an idea-first, medium agnostic creative studio that makescreative, culturally impactful marketing.
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Insight & Strategy
We have a direct line to culture and consumer behaviour. We document our observations with memes and turn insights into creative strategies for brands.
We have a direct line to culture and consumer behaviour. We document our observations with memes and turn insights into creative strategies for brands.
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Content Production
We create ownable IP for brands through serialised content and repeatable formats. We partner with world-class production studios to bring them to life.
We create ownable IP for brands through serialised content and repeatable formats. We partner with world-class production studios to bring them to life.
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Digital Experiences
Code is the new content. We build ephemeral apps and microsites designed to be shared and create a stronger connection between brands and their audience.
Code is the new content. We build ephemeral apps and microsites designed to be shared and create a stronger connection between brands and their audience.
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Creative Campaigns
We help you find the next big idea which will change your growth trajectory, and execute through any channel: digital, social, IRL and beyond.
We help you find the next big idea which will change your growth trajectory, and execute through any channel: digital, social, IRL and beyond.
We do this with our
TALENT
MATRIX
A network of the world’s best creatives who bring our ideas to life.
DESIGNERSEDITORSSTRATEGISTSVIDEOGRAPHERS
OUR
UNFAIR
ADVANTAGE
We distribute our work through @PATHETIC, our Instagram community that reaches 50 million people every month.
293,000+
FOLLOWERS
AGE GROUPS
80% 25–44 17% 18–24
126,000+
MONTHLY SHARES
TOP COUNTRIES
USA, UK, GERMANY, ITALY
50 MILLION+50M+
MONTHLY IMPRESSIONS
TOP CITIES
NYC, LONDON, PARIS, BERLIN, LA
AND WE BRING FRIENDS
We partner with creators to amplify creative campaigns and ownable, repeatable formats for brands to reach new audiences.
WHAT WE BELIEVE
Half your crowd is nothing but apparitions. Hard to tell who’s real in this marketplace.
The Internet is dead
AI has made content infinite. Synthetic creators are just as believable as the real thing and our feeds are filled with bots and generated content.
Your grand networks have fallen to ruin, yet the artisans return.
Long live the internet
We’re fighting back. The web is being revived by independent creators with craft, community and daring creative.
So your merchants sell stories now? A clever trick… and a finer craft than they admit.
Advertising is Art
Performance marketing once ruled, now it’s table-stakes. We create for the love of the game, and brands provide material and resources to create more.
WHAT WE ARE
We start with big ideas. Our talent matrix executes them in any format.
We build internal tools to automate processes and spend more time ideating.
We bring ideas from fashion and entertainment to Silicon Valley’s biggest brands.
Our founders spent 20+ collective years lurking, creating and building brands online.
We start with big ideas. Our talent matrix executes them in any format.
We build internal tools to automate processes and spend more time ideating.
We bring ideas from fashion and entertainment to Silicon Valley’s biggest brands.
Our founders spent 20+ collective years lurking, creating and building brands online.
