A side project that snowballed into a community of 200k+ creatives, @PATHETIC is a labor of love that reaches millions every day.
We work with designers, editors and writers from the PATHETIC community to bring our weird and wonderful ideas to life.
All great creative is downstream of understanding human behaviour - we have a direct line to the zeitgeist.
We are creative partners to brands who value taste and want to participate in culture — across consumer tech and fashion.
Our reach
50+ Million
Creative Professionals with @pathetic
100+ Million
with localised meme pages and creators
We reach creative professionals and affluent consumers
218,000+
Followers
50Million+
Impressions
126,000 +
Monthly Shares
Age Groups
80% 25-44
17% 18-24
Top Countries
USA, UK, Germany, Italy
Top Cities
NYC, London, Paris, Berlin, LA
The Internet is dead
AI has made content infinite. Synthetic creators are just as believable as the real thing and our feeds are filled with bots and generated content.
Long live the internet
We’re fighting back. The web is being revived by independent creators with craft, community and daring creative.
Advertising is Art
Performance marketing once ruled, now it’s table-stakes. We create for the love of the game, and brands provide material and resources to create more.
Cashapp / Square
We celebrated local business in Williamsburg during Black Friday, Cyber Monday weekend, hosting a PATHETIC popup for our latest apparel collection – giving our community 50% off for paying using Cashapp.
Cashapp / Square
Cashapp / Square
We celebrated local business in Williamsburg during Black Friday, Cyber Monday weekend, hosting a PATHETIC popup for our latest apparel collection – giving our community 50% off for paying using Cashapp.
Mubi
We celebrated the launch of their new film “Die My Love” with meme carousels inspired by the themes in the movie: isolation, relationships and escaping the city. We achieved 2m+ impressions.
Mubi
Mubi
We celebrated the launch of their new film “Die My Love” with meme carousels inspired by the themes in the movie: isolation, relationships and escaping the city. We achieved 2m+ impressions.
Adidas x Bad Bunny
We partnered with with Adidas and Bad Bunny to announce the launch of their new Gazelle colorways with a meme carousel which coincided with and was inspired by Bad Bunny’s record-breaking world tour.
Adidas x Bad Bunny
Adidas x Bad Bunny
We partnered with with Adidas and Bad Bunny to announce the launch of their new Gazelle colorways with a meme carousel which coincided with and was inspired by Bad Bunny’s record-breaking world tour.
NSS Sports
We created a series of memes that captured the relationship between fashion and football, printed and published in NSS’s coffee table book about football shirts in fashion.
NSS Sports
NSS Sports
We created a series of memes that captured the relationship between fashion and football, printed and published in NSS’s coffee table book about football shirts in fashion.
