Model wearing a black Pathetic T-shirt and tall black boots

@PATHETIC STARTED AS AN INSTAGRAM PAGE DOCUMENTING CULTURE WITH MEMES

TODAY, WE’RE A FULL STACK CREATIVE STUDIO

WORKING WITH THE BIGGEST
BRANDS IN THE UNIVERSE

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MAKING ADS PEOPLE LOVE

Ramp card
A Square receipt roll
Sizzle Reel
Sandbar smart ring
A green Cash App phone
See more of our work

What we Do

We’re an idea-first, medium agnosticcreative studio that makes creative,culturally impactful marketing.

Insight & Strategy
Insight & Strategy

Insight & Strategy

Content Production & design
Content Production & design

Content Production & design

Product Development
Product Development

Product Development

Creative Campaigns
Creative Campaigns

Creative Campaigns

We do this with our

TALENT

MATRIX

A network of the world’s best creatives who bring our ideas to life.

DESIGNERSEDITORSSTRATEGISTSVIDEOGRAPHERS

OUR

UNFAIR

ADVANTAGE

We distribute our work through @PATHETIC, our Instagram community that reaches 50 million people every month.

293,000+

FOLLOWERS

AGE GROUPS

80% 25–44 17% 18–24

126,000+

MONTHLY SHARES

TOP COUNTRIES

USA, UK, GERMANY, ITALY

50 MILLION+50M+

MONTHLY IMPRESSIONS

TOP CITIES

NYC, LONDON, PARIS, BERLIN, LA

AND WE BRING FRIENDS

We partner with creators to amplify creative campaigns and ownable, repeatable formats for brands to reach new audiences.

Half your crowd is nothing but apparitions. Hard to tell who’s real in this marketplace.

The Internet is dead

AI has made content infinite. Synthetic creators are just as believable as the real thing and our feeds are filled with bots and generated content.

Your grand networks have fallen to ruin, yet the artisans return.

Long live the internet

We’re fighting back. The web is being revived by independent creators with craft, community and daring creative.

So your merchants sell stories now? A clever trick… and a finer craft than they admit.

Advertising is Art

Performance marketing once ruled, now it’s table-stakes. We create for the love of the game, and brands provide material and resources to create more.

WHAT WE ARE

We start with big ideas. Our talent matrix executes them in any format.

We build internal tools to automate processes and spend more time ideating.

We bring ideas from fashion and entertainment to Silicon Valley’s biggest brands.

Our founders spent 20+ collective years lurking, creating and building brands online.

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WORK WITH US